Copywriting an introduction: product, service, webpage, blog post

Description

Here are a few things that The WOW Adventure will keep in mind when copywriting an introduction to a product, service, web page or blog post:

1. We start with a hook.

Our first sentence should be something that grabs the reader’s attention and makes them want to keep reading. This could be a interesting fact, a statistic, or a question.

2. We will give some context.

After the hook, we will provide a little bit of background information about the topic of your article. This will help orient the reader and give them a better understanding of what they’re about to read.

3. We will state your thesis.

Your thesis is the main point or argument of your article. It should be clear and concise, and it should be stated early on in the introduction. The rest of the introduction should support your thesis with evidence and examples.

4. We will keep it short and sweet.

An effective introduction is only a few sentences long. We get to the point quickly and avoid fluffy language or tangents that don’t add anything to your article. Remember, we can always elaborate more on your points in the body of your article itself. Should you have any comments or questions, please don’t hesitate to contact us.