Many companies overlook this seemingly straightforward aspect. Make it a priority to prominently display the phone number for sales inquiries at the top of every page. Additionally, incorporate a clear "contact us!" call to action that directs users to your contact form. (A helpful tip: Avoid displaying your email address or using a CTA that opens an email client. Why? It hinders the ability to track the source of leads, and precise marketing attribution is a critical element of an effective website strategy.)

Speaking of contact forms, be certain to employ user-friendly forms for inquiries across your website. Don't create unnecessary hurdles for visitors who want to reach out to you.

Regular top quality content is a fundamental requirement for any digital, social, or online marketing strategy. Therefore, if you're contemplating online marketing, your starting point should be a blog of regular new content in News Items. To harness the maximum SEO advantages, it's crucial to host your news blog under your domain (e.g., www.TheWOWAdventure.com/blog), as opposed to relying on external platforms like Blogger.com. Failing to consider a blog for your business might seem somewhat irrational, given the numerous benefits it offers:

1. Enhanced Search Engine Optimisation (SEO)
2. A versatile communication channel that generates shareable content on social platforms such as LinkedIn, Facebook and X.
3. A means to position your company as a Google keyword specific and sensed, leading industry authority. I also helps to foster and improve connections with your customers.

Build Trust with Testimonials and Case Studies. Before potential customers decide to work with you, they need to have confidence in your abilities. According to WebDAM Solutions, customer testimonials boast an impressive 89% effectiveness rating in content marketing.

Leverage your website to enhance your credibility by showcasing your expertise and a proven track record with satisfied clients and customers. It's noteworthy that the testimonials page often ranks among the most frequently visited pages on websites we create for our clients. When collecting testimonials, don't forget to seek permission to use the real names of your clients. Authentic endorsements from recognizable businesses and organizations carry far more weight than anonymous testimonials.

If your website incorporates case studies, ensure a consistent and concise format to illustrate the problems your company solved and the journey you took to achieve those solutions. Potential customers appreciate real-life examples of your work, and case studies serve as a powerful tool to demonstrate your accomplishments. Showcasing your successes has never been easier!

It's not just about being recognised by those familiar with your Company Name; it's also about reaching out to those who aren't. Crafting a search engine optimisation (SEO) strategy that harmonises your website with relevant keywords, aligning with the searcher's intent, is CRUCIAL for driving website traffic and cultivating valuable leads. This constitutes a cornerstone of a well-thought-out and effective SEO approach.

To boost your SEO strategy, consider these best practices when expanding your web pages:

1. Craft titles and meta descriptions with a clear SEO focus, incorporating pertinent keywords in both.
2. Maintain a concise and user-friendly URL structure while seamlessly integrating keywords.

Naturally, it's essential to include your company's name throughout your website and metadata. However, since your company's name is already prominently featured, you'll likely be discovered on Google for it. Shift your focus instead toward generic terms that potential customers, unfamiliar with your business, might be searching for. For instance, if "WOW Adventure Website Design" aims to enhance its Google presence, it should target terms like "Website design, Southampton, New Forest, Portsmouth, Basingstoke, Bournemouth, Reading, Salisbury, Winchester, Poole, Hampshire, Dorset" rather than solely relying on "Web Design."

The vast majority of businesses with physical storefronts depend on a local customer base. Fortunately, when people search for products or services, they often include a specific location. Incorporating your geographical information into your SEO strategy is not only essential but also instrumental in helping potential customers unfamiliar with your area to discover your business.

For instance, when in need of a hotel, individuals may search for "hotel in Totton, Southampton" This is precisely why it's imperative to integrate your location details into page titles, metadata, and the content displayed on your website. If your business caters to multiple cities or regions, it's prudent to consider the creation of dedicated landing pages for each area, further enhancing your visibility and relevance.

In today's fast-paced world, people value convenience and efficiency. They often prefer not to spend time searching through websites or FAQ pages to find the information they need. To meet customers where they are and provide the instant assistance they crave, consider integrating a live chat feature on your website.

Thanks to advancements in artificial intelligence, incorporating live chat has become more accessible for businesses of all sizes. Many companies now offer user-friendly live chat plugins compatible with your Content Management System (CMS) platform.

The benefits of live chat are profound. A report by Kissmetrics underscores its untapped potential and why it's a must-have for businesses:

- 44% of online consumers consider having their questions addressed by a live person during an online purchase as one of the most valuable features a website can offer.
- 63% of users express a higher likelihood of revisiting a website that provides live chat support.

By offering live chat, you not only improve customer satisfaction but also boost their engagement, ultimately contributing to your business's success.

Customers are naturally drawn to visuals, and they appreciate seeing your competence on display. If your company specialises in services like landscape design, custom cabinetry, or IT cable clean-ups, make a strong impression by sharing before-and-after images of your projects. If you're yet to compile a portfolio, start by capturing images of your impressively maintained fleet of trucks and equipment.

For services that are less tangible, such as insurance or life coaching, create a sense of connection by featuring photographs of your friendly and approachable staff, as well as images of your inviting, well-maintained office space. For an even more engaging touch, consider incorporating videos. If you don't currently have access to these types of visuals, contemplate including imagery of well-known local landmarks, highlighting your strong community presence. This visual storytelling not only reassures potential customers but also strengthens your brand's identity.

We're not talking about your typical magazine or monthly gift box subscription here. Instead, we're offering your website visitors a valuable opportunity to stay informed and engaged by subscribing to our email marketing campaigns. It's an excellent way to maintain a prominent presence in the minds of your customers.

By subscribing, you not only keep customers up-to-date but also unlock email marketing to connect with them directly, personally and reluarly, wholly automatically. Simultaneously, you'll be building an extensive and engaged email list. This list becomes a valuable resource for sharing insights, updates, and information that we believe our clients and prospects will find genuinely beneficial, ensuring we're in sync whenever something valuable comes up.

In the world of business, people value the connection they have with the organisations they choose to engage with. That's why sharing your story and the "why" behind what you do can truly set you apart and attract new business.

An "About Us" section on your website serves as a window into your company's soul. It's a platform where you can weave your company's history, expound on your mission, and lay out your aspirations for the future. Consider introducing your founders, current business leaders, and layout additional insights into your dedicated team.

But remember, visuals are a powerful tool in storytelling. If you have photos from your opening day, make use of them. Celebrate milestones like your 50-year anniversary of a company alongside images that resonate. And, of course, include headshots of your current team and leadership group. Customers appreciate being able to associate faces with the names behind the business, forging a stronger connection.

To ensure a seamless user experience, it's imperative to incorporate search functionality into your new website. Research from Moz indicates that approximately 30% of website visitors rely on this feature.

Moreover, the presence of a robust search function can significantly impact visitor conversion rates. According to Moz's findings:

1. Users who utilize the site-search feature are twice as likely to convert.

2. Those who engage in on-site searches demonstrate a higher likelihood of returning to the site with the intent to make a purchase.

In the study, companies maintained an average overall e-commerce conversion rate of 2.77%. Remarkably, this conversion rate nearly doubled to 4.63% for those users who employed on-site search and successfully found what they were seeking. The bottom line: a well-implemented search function can be a game-changer for your website's performance and customer engagement.

Be sure to incorporate social media icons or create a dedicated page or section within your contact page. This allows you to showcase the social media platforms your business actively uses and offers direct links to your profiles. By doing so, you make it easy for website visitors to quickly and effortlessly connect with you across various social networks.

Interested in learning more? These tips lay a strong foundation for a website design refresh, but you might have additional questions or require further insights. Don't hesitate to reach out to us for a deeper exploration of smart web design and the ways in which The WOW Adventure Ltd can assist you.